As part of the campaign, we encourage consumers to buy Finnish food, everyday goods, and hardware products. Our aim is to direct purchases toward Finnish work so that we can support employment and keep Finland moving.
Lähdimme mukaan kampanjaan, koska kotimaisuus on meille kunnia-asia ja haluamme olla mukana kannustamassa ostamaan suomalaista aina kun mahdollista. Meille tällaiset kampanjat merkitsevät kotimaisten yritysten yhteisöllisyyttä ja vastuunkantoa toisistaan, Anastasiia Marjakangas kommentoi.
People in Finland are currently in very different situations, but everyone can be part of a chain of good deeds and make either small or large choices in support of Finnish work, according to their own possibilities. Every choice matters.
The campaign’s central theme, “Be Part of the Chain of Good,” makes all parties involved active contributors to solving a shared crisis, from suppliers and manufacturers all the way to consumers and buyers. Every link in the chain is important. Tero Lausala, CEO of the Finnish Work Association, welcomes Mondex as part of this chain and as a campaign partner. Tero Lausala toivottaa Mondexin tervetulleeksi osaksi tätä ketjua ja mukaan kampanjaan.
This collaboration draws its strength from the sense of community that emerged during the coronavirus crisis and from Finns’ willingness to help one another. By purchasing work for Finland, people also show that they care about those who do Finnish work. Now, everyone is needed to act in support of a good cause, Lausala emphasizes.
Ole osa hyvän ketjua – Osta työtä Suomeen (“Be Part of the Chain of Good – Buy Work for Finland”) is a joint communications campaign promoting Finnish work, organized by the Finnish Work Association together with K Group, Ruokatieto Association, Kotimaiset kasvikset Association, and participating companies. The campaign encourages Finns to buy Finnish food products, consumer goods, and products for construction and building services. The campaign hashtags are #oleosahyvänketjua and #ostatyötäsuomeen. The trademarks’ hashtags are #Avainlippu, #DesignfromFinland, #hyvääsuomesta, and #puhtaastikotimainen.
More information:
Sales and Marketing Manager, Mondex, +358 50 060 2508, petri.hulkkonen@kauppa.mondex.fi
Tero Lausala, CEO, Suomalaisen Työn Liitto, +358 50 407 2623, tero.lausala@suomalainentyo.fi
Mondex manufactures Finnish sauna heaters and stone radiators with strong professional expertise in Ylivieska, Northern Ostrobothnia. Domestic production is an essential part of Mondex, and the Finnish origin of the products is also indicated by the Key Flag symbol awarded to them.
Suomalaisen Työn Liitto The Finnish Work Association works to increase appreciation for Finnish work and to ensure its success. The association manages trademarks that communicate Finnish origin and influences purchasing decisions so that jobs are preserved and new ones are created. www.suomalainentyo.fi